Jul 13, 2015

Big Bear a “good fit” for Raisio

The announcement this morning that Raisio has purchased UK-based Big Bear Group, owner of brands such as Sugar Puffs cereals and Fox Confectionery, comes as no surprise, given that the deal has been rumoured for some time. The EUR95.3m (US$130m) deal will see Big Bear integrated into Raisio’s Western European brand operations. The purchase will allow the Finnish company to gain a stronger foothold in the branded snack and breakfast markets in the UK and Western Europe, as well as strengthen its position in the UK confectionery market.